Search Engine Optimization

Attract more customers to your local business.

Looking to reach local customers as they search for your products and services online? With search engine optimization, you can do exactly that.

Local search engine optimization is the process of optimizing your website and local presence for the keywords that are important to your business. For example if you own a plumbing company in Calgary you would likely want to appear in Google when someone searches for “Calgary Plumber.” That’s where we come in.

How we do it

We offer a suite of search engine optimization services, designed to increase your website’s rankings in Google’s local search results.

Google My Business Optimization

Google My Business is Google’s local business directory. It lists businesses on Google Maps and is an important component in increasing a website’s local rankings. Our team creates, designs and optimizes your Google My Business account.

Keyword/Category Research

We identify the keywords and industry categories that are most relevant to your business. Will generate the largest amounts of traffic to your website. And, have the lowest amount of competition.

Onsite Optimization

Your website is optimized to target local keywords and phrases. We do this by making modifications to your website content, code, and architecture. We also audit your website for technical issues to ensure it is healthy, and happy.

Citation Building & Cleanup

The web is littered with thousands (if not tens of thousands) of online directories. We research the ones that are most relevant to your business and submit your business listing on your behalf, creating a local presence that encourages inclusion in Google Maps and the local search results.

Local Link Building

Hyperlinks are like digital votes, and for a local business they can be the difference in SEO success and SEO failure. Link building is a taboo subject lately as Google has become extremely aggressive in punishing websites that acquire low quality, spammy links. As part of our process, we have developed a local link building program that is both effective and abides by Google’s Webmaster Guidelines.

Learn more in our Introduction to Link Building video.

Customer Reviews

The web is a social place. Today, consumers have the opportunity to voice their opinions about a business on an increasingly public platform. More importantly, reviews have a direct impact on a user’s buying decision. Over 70% of web users consult reviews prior to making a purchase. We work with our clients to ensure that positive reviews are nurtured and negative reviews are managed. You’ve worked hard to build a solid reputation, we want to ensure it stays that way.

Content Development

More than numbers and bar graphs, analytics reporting provides a snapshot of your customers actions on your website. These details then direct a campaign and provide the data needed to constantly refine and improve it over time.

Website Performance Reports

More than numbers and bar graphs, analytics reporting provides a snapshot of your customers and their actions on your website. This data is then used to influence the direction of a campaign and provide information needed to refine and improve it over time.

Inbound Interactive

"Calin and his team at Inbound Interactive are the best in the business." — Michael Oykhman, Calgary

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