We’re Hiring: Pay-Per-Click (PPC) Specialist

We are looking for a Pay-Per-Click (PPC) Specialist to manage client campaigns and monitor paid search budgets.

In this role, you should be well-versed in principles of search engine marketing (SEM) and paid social channels such as Facebook, LinkedIn, Twitter and YouTube. You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

We’re a dynamic company looking for someone with a great work ethic, sense of humour, tenacious attitude and entrepreneurial spirit to join our team.


  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on PPC platforms (e.g. Google AdWords, Bing, Facebook, LinkedIn)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Keep abreast of PPC and SEM trends


  • 2+ years of direct PPC marketing experience managing client campaigns.
  • Solid understanding of performance marketing, conversion rate optimization and online customer acquisition.
  • In-depth experience with Google Analysis Tools (e.g, Google Analytics, Google Tag Manager).
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, etc.) is preferred
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

This is a full-time position. Individuals only. Companies will not be considered.


  • Two weeks paid vacation
  • $300/year professional development budget (courses, conferences, etc.)
  • Work remotely or from a co-working space, you decide
  • Competitive salary and benefits package

About Inbound Interactive

Inbound is a leading provider of search engine optimization and pay-per-click marketing services. Founded in 2009, Inbound has provided digital marketing services to over 250 local businesses in a variety of sectors including law, construction, energy and real estate.

We are located in Calgary, Alberta Canada.

This is a unique opportunity to work with a senior team of digital marketing professionals, to fine-tune your skills and complete projects for large regional and international companies.


To apply, send a resume and cover letter to info [at] inboundinteractive.ca.