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Facebook is the most popular social network on the web, containing well over four hundred million users from around the world. The site continues to grow, as millions more each year discover the numerous benefits Facebook offers its users, like the ability to effortlessly stay in touch with family and friends, attain support for a particular cause, establish or join various support groups, and gain massive amounts of exposure for a band or business. With a user base so large and diverse, business owners are guaranteed to find a plethora of users that will become paying customers in no time at all. If you are a business owner who desires to grow your business quickly, Facebook ads for businesses will facilitate reaching users far and wide and will enable you to enjoy monumental success.

It’s not every day that I write such a demanding headline but today is not your average day. In exploring the inner workings of internet Juggernaut Google I stumbled across an amazing, yet little know opportunity. Enter Google Grants -  a unique in-kind donation programme awarding free AdWords advertising to select charitable organizations around the globe.

As the Internet evolves, so does the nature of online marketing. Social media is now considered an essential part of business marketing plans. The most popular and effective of these social media marketing opportunities is Facebook, but like any tool it’s essential to know how to use it properly if you want the best return for your efforts. Here are 5 Facebook marketing secrets that will ramp up your results on the site.

Inbound Interactive Inc. is one of Calgary’s fastest growing online marketing firms. We are currently seeking a full-time SEO and SEM specialist to manage our expanding client list.

Email marketing is an incredibly cost-effective form of direct marketing. It can be used in a similar way to direct mailing to communicate with both prospective clients and existing customers. Email marketing is effective for all types of businesses in various industries. Here are 5 email marketing benefits.

As one of the most popular website platforms, WordPress powers the marketing efforts of individuals, small businesses, and large companies on the Internet. Its ease of use and extensibility make it a natural choice for people who desire to have a presence on the Web, but who lack the technical and programming skill to build a site from scratch. But it’s this lack of technical ability that makes WordPress websites open to security breaches and other attacks that threaten to destroy companies that fail to keep their WordPress installations updated.

Increase conversion rates and engage with your customers while they surf your website with SnapEngage, a revolutionary live chat plugin for WordPress.

SnapEngage allows you chat with your customers directly through your website. This plugin can be customized to your specific business needs and has been proven to increase conversion rates by up to 60%. Want to try it for yourself? Surf the new Inbound Interactive website and wait for the “bleep”!

As social media is continually evolving new platforms seemingly spring up almost every other day. One of the latest trends sweeping the internet is Pinterest. The site, which bills itself as an online bulletin board, allows users to “pin” interesting images or videos to a virtual “pin board.” These boards can be classified according to goals, interests, hobbies or other categories, and are a great way for users to organize their interests online.

PPC (Pay-Per-Click), also called paid search marketing, and paid search advertising, is one of the best forms of online marketing for driving large amounts of targeted traffic to your website. It is an effective way to increase your online visibility and it puts your business in front of potential customers who are interested in the products or services you provide. However, is PPC right for your business? Let’s take a look as some PPC advantages and tips for managing campaigns more effectively.