The Digital Marketing Gap: Why Most Small Businesses Are Invisible Online

In digital marketing there exists a gap. It is a gap that separates small businesses from achieving substantial visibility online OR from being destined to a future of mediocre digital results. The area in the middle, which I call the digital marketing gap, is what I’d like to discuss today. For most small to medium-sized businesses digital marketing presents a unique challenge and opportunity. I would suggest that most business…

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Hi, I’m Calin. Thank you for checking out my blog! I’m a flannel-wearing digital marketer, entrepreneur and all around business fanatic living in Calgary, Alberta, Canada. Today, I make a living helping awesome local businesses promote their companies on the web. My story Like many digital marketers I started my career working for a boutique advertising agency as a print and web designer at the start of the digital revolution.…

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5 SEO Recommendations for SharePoint

SharePoint is a great platform for collaboration of business and creative and interests. However, every platform has its issues. With SharePoint, the issues can be boiled down to five categories that can be addressed by developers or webmasters. It’s best to tackle these issues early in the development process, as neglecting these issues can lead to authority issues with your website, and lower SEO rankings. 1. Include Meaningful Keywords in…

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How to Spy on Your Competitors Website-Legally

5 Tools for Legally Spying on Your Competitor’s Website

If you are a small or medium sized business owner, you understand just how difficult it can be at times to take customers away from companies who are larger or more established than you. The Internet has been a game changer for small and medium sized businesses, however, and there are tools that can help you spy on your competitors’ website in order to understand their online marketing strategy, and…

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