7 Critical Steps to Higher SEO Rankings

This year, I was fortunate enough to be asked by the organizers of the Social Summit to give a presentation on Search Engine Optimization. The event itself was excellent. The organizers did a fantastic job arranging expert presenters, and providing a venue that more than met their needs.

Law Firms: Increase Conversion Rates with Landing Pages

Last week I discussed how we reduce our law firm clients’ Adwords cost per click. Among those strategies I mentioned using landing pages to improve quality score and subsequently, lower the ad bids. Landing pages however could help not only to reduce the CPC but also, improve conversion rates.

5 Tips For Rocking a Digital Marketing Campaign On a Tight Budget

Promoting a business online successfully costs money. In some cases, it can be a lot of money. But it doesn’t mean that only companies with wads of cash are able to generate leads from the web. Quite the contrary, in fact. And, in this post I’ll show you 5 ways to rock digital marketing, even if…

5 Ways to Crush Your Online Marketing Goals with Facebook Ads

It seems like a never ending debate: Is Facebook actually useful for local businesses? Personally, I consider the social network as one of the most beneficial channels in online marketing. And in this post I’ll show you 5 ways you could absolutely crush your online marketing goals with it.