The Insane Power of Online Reviews for Local Businesses

The Insane Power of Online Reviews & How to Get Them for Your Business

As a business, you have few if any more powerful online allies than customer-written reviews. You could say people “trust” reviews – but that wouldn’t even be the half of it.  BrightLocal’s 2014 Local Customer Review Survey across over 2,000 consumers revealed some critical and compelling data on customer reviews. For starters, 88% of respondents had read reviews to determine the quality of a local business; an overwhelming majority –…

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How to prepare your website for Mobilegeddon

You have likely seen a lot of news about the impending Google update on April 21st focused on mobile search and mobile friendly websites. As with most major updates that Google notes will significantly impact search results and rankings, most people tend to start to panic. And when we panic, we aren’t able to see the real picture. In this post, I’d like to share everything you need to know…

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The Digital Marketing Gap: Why Most Small Businesses Are Invisible Online

In digital marketing there exists a gap. It is a gap that separates small businesses from achieving substantial visibility online OR from being destined to a future of mediocre digital results. The area in the middle, which I call the digital marketing gap, is what I’d like to discuss today. For most small to medium-sized businesses digital marketing presents a unique challenge and opportunity. I would suggest that most business…

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5 SEO Recommendations for SharePoint

SharePoint is a great platform for collaboration of business and creative and interests. However, every platform has its issues. With SharePoint, the issues can be boiled down to five categories that can be addressed by developers or webmasters. It’s best to tackle these issues early in the development process, as neglecting these issues can lead to authority issues with your website, and lower SEO rankings. 1. Include Meaningful Keywords in…

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How to Spy on Your Competitors Website-Legally

5 Tools for Legally Spying on Your Competitor’s Website

If you are a small or medium sized business owner, you understand just how difficult it can be at times to take customers away from companies who are larger or more established than you. The Internet has been a game changer for small and medium sized businesses, however, and there are tools that can help you spy on your competitors’ website in order to understand their online marketing strategy, and…

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