Law Firms: Increase Conversion Rates with Landing Pages

Last week I discussed how we reduce our law firm clients’ Adwords cost per click. Among those strategies I mentioned using landing pages to improve quality score and subsequently, lower the ad bids. Landing pages however could help not only to reduce the CPC but also, improve conversion rates.


5 Tips For Rocking a Digital Marketing Campaign On a Tight Budget

Promoting a business online successfully costs money. In some cases, it can be a lot of money. But it doesn’t mean that only companies with wads of cash are able to generate leads from the web. Quite the contrary, in fact. And, in this post I’ll show you 5 ways to rock digital marketing, even if…


5 Ways to Crush Your Online Marketing Goals with Facebook Ads

It seems like a never ending debate: Is Facebook actually useful for local businesses? Personally, I consider the social network as one of the most beneficial channels in online marketing. And in this post I’ll show you 5 ways you could absolutely crush your online marketing goals with it.


5 Tips For Improving Your Local Business’s Adwords Campaign

Are you wondering how to make Adwords ads more effective? Attract more local visitors while reducing advertising costs? And generate more leads and inquiries from the web? Then I have just the thing for you – 5 tricks I use to help improve the effectiveness of local Adwords campaigns. Intrigued?…


How to prepare your website for Mobilegeddon

You have likely seen a lot of news about the impending Google update on April 21st focused on mobile search and mobile friendly websites. As with most major updates that Google notes will significantly impact search results and rankings, most people tend to start to panic.