5 Pinterest Marketing Tips

As social media continues to evolve and teach users to share in new ones, one of the latest trends sweeping the internet is Pinterest. The site, which bills itself as an online bulletin board, allows users to "pin" any interesting website, image, or video to a virtual "board." These boards can be…

5 Essential Questions to Ask Your Digital Media Buyer

Full disclosure, I’m notoriously frugal with my money; bad news for my friends but great news for my clients, because it’s an approach I apply to my work in digital media buying. As someone who has personally managed over $2 million in digital media buys I’ve had an opportunity to work on the front…

The Difference Between CPC and CPM Bidding

When marketing a business online advertisers have multiple options - CPC (cost-per-click) and CPM (cost-per-thousand) being the most common.  This article will review the differences between CPC and CPM, and why in most cases CPC is the preferred bidding option.

Internet Marketing Glossary

SEO Terms Search Engine Web programs that spider and index websites and online documents. Popular web search engines include Google, Bing and Yahoo! Keyword A term or phrase searched by web users.

Powerful Tips for Building a Small Business Website

For most small business owners the idea of building a website can be exciting. It’s the first real validation that, Yes!, we are open for business. However, it is also one of the biggest stumbling blocks for small businesses and is an area that can cause severe long-term damage to its web marketing…