SEO Audits

An SEO Audit is a health check for your website.

It identifies optimization issues that prevent a website from performing within search engines. It provides the blueprint needed to build an effective SEO or Internet marketing campaign.

When is the right time for an SEO Audit?

  • You’ve experienced a loss or drop in traffic
  • You’ve experienced a loss or drop in Ad Revenue
  • You’ve experienced crawl or indexation issues
  • You’ve received a manual link penalty from Google
  • You’ve received an algorithmic penalty from Google
  • You’ve just launched a new website
  • You are redeveloping or planning to redevelop your website
  • You are planning to launch your website is other cities or countries
  • You are planning to launch an SEO campaign
  • You are concerned with the work completed by a developer/firm

Included in an audit…

Pre-Audit & Post-Audit Consultation

Our Pre-Audit Consultation is a one-hour meeting to discuss your website, collect information related to the website and review its software and technology. The Post-Audit Consultation is a two-hour meeting and information sharing session, where we present our findings and discuss the technical requirements needed for resolving the issues we’ve uncovered.

Most Pressing Issues

A summarized list of the most pressing issues on your website and suggestions for resolving them. This is a quick summary of our findings presented in an easy to understand format.

SEO Scorecard

The SEO Scorecard is an “at a glance” overview of your website’s performance. It analyzes the five primary sections and attributes a score for their performance.

Section 1: Site Architecture

An analysis of your website’s architecture including structural and onsite optimization recommendations. Below are the elements we review in section 1:

  • Canonicalization
  • Rel=Canonical
  • URL Structure
  • Navigation Structure
  • Meta Data
  • Redirects
  • Internal Linking Structure
  • Image Optimization
  • Web Video Optimization
  • PDF Optimization
  • Heading Tags
  • Microformats/Schema.org
  • Code Validation
  • Page Load Speeds
  • Link Reclamation
  • Crawl Rate
  • Favicon
  • Flash

Section 2: Indexation & Optimization

An analysis of indexation issues, sitemaps, duplicate content and exclusion standards. Below are the elements we review in section 2:

  • Sitemaps
  • Robots.txt
  • Robots Meta Tags
  • Duplicate Content

Section 3: Keyword Research & Content

Keyword research insight and an analysis of your website’s content, freshness and growth.

  • Keyword Research
  • Keyword Usage In Content
  • Content Growth & Freshness

Section 4: Social Media Analysis

An analysis of your active social media channels and recommendations for leveraging social media for increased engagement and link acquisition.

  • Facebook Analysis
  • Twitter Analysis
  • Social Sharing
  • Google+ Business
  • Google+ Local

Section 5: Links & Competitive Analysis

A deep dive into your website’s backlink profile, online authority and trust. And an analysis of the competitive landscape.

  • Competitive Link Analysis
  • Authority, Rank & Trust
  • Linking Profile
  • Followed Vs Nofollowed
  • Search Engine Traffic
  • Number of Keywords
  • Competitor Keywords

Inbound Interactive

"Calin and his team at Inbound Interactive are the best in the business." — Michael Oykhman, Calgary

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