Google Adwords & Pay-Per-Click (PPC)

Increase your business's visibility in Google's search results.

Every day thousands of people search for the products or services you sell and with Google Adwords your business can be front and centre in the search results.

Adwords in a nutshell

Google Adwords is one of the most popular online advertising platforms in the world. It can be used to drive targeted traffic to your website through Google’s Search Network, Display Network, Youtube and through Remarketing.

How we do it

Adwords Strategy

Developing a Adwords strategy is vital to the long-term effectiveness of a campaign. At Inbound we get to know your products and services, your customers and the factors that make your business unique. Armed with this information we develop a search marketing strategy to target the keywords that will drive leads and conversions on your website.

Keyword Research

Keywords are the phrases people use to search for products and services online. When creating an Adwords campaign it’s important to know which keywords are searched most frequently, how competitive they are and what the average bid price is. Adwords allows advertisers to be hyper focused or broad when bidding on keywords. We consider all options.

Account Setup

The next step in the Pay-Per-Click process is to create and setup an account. Adwords is a robust platform that allows for multiple types of configurations. We don’t skimp on details. Factors such as demographics, location, keyword bidding, and network selection are always considered. However, we also focus on doing the small things right such as imputing correct business information, optimizing for the device that makes sense to your business and filtering keywords.

Ad Writing

Creating compelling ad content that sells can be the difference between an effective campaign and a poorly performing one. We write ads that promote the unique benefits of our client’s products and services. Once written we test and continually refine the ad copy until we get it just right.

Performance Reporting

A key differentiator for Adwords marketing is that it can be tracked with remarkable accuracy. We ensure that your website is setup with Google Analytics, Conversion Tracking (to track the amount of leads the campaign generates), and detailed progress reports. The reports are then sent monthly, providing you with the areas of the campaign that were most successful as well as the areas that need to be improved upon.

Ongoing Optimization

Advertising on the Adwords network is not a set it and forget it means of marketing. On an ongoing basis we continually refine and restructure your campaign to reduce the amount of money you pay per click; filter keywords that are low performing; expand keyword lists for phrases that are high performing; test ad copy and click-through-rates; and identify further opportunities. The continuous refinement ultimately results in more leads and sales for your business.