Analytics & Measurement
Modern Web analytics programs provide thousands of metrics, but which ones are important? And, what do they mean?
At Inbound, we will help you select one of several analytics programs (usually we recommend Google Analytics) that provide valuable insight into your visitors and their actions on your website. From there, we will identify your most crucial key performance indicators and manage or teach you to interpret the data. From there, we develop a custom executive summary that includes all of the key statistics in one report.
Taking Things A Step Further.
Beyond the report, we also provide regular follow-up meetings to discuss your progress. This is often used to identify key events, spikes in conversions or traffic, top landing pages and the levels of engagement of social media campaigns. We will also take this time to discuss the latest tech buzz that may have an impact on your website’s performance.
All of the above information is used to continually refine your strategy, and build your online presence in a manner that will attract the right traffic to your website.
