Local Search Engine Optimization (SEO) isn’t just a small branch of organic SEO, it is its very own tree.
Local SEO is the process of increasing a website’s position in Google’s search results for terms and phrases that include a location. They appear in Google with the business’s name, website domain, star rating, google+ link, reviews, address, contact info and a map marker. Here’s an example:
Building a business’s rankings in the local search results is an important part of optimizing a business’s digital presence – especially if your clientele is primarily local. It is an excellent way to drive traffic to a business’s website, it provides direct access to (hopefully positive) reviews, and it makes your business findable on Google Maps. In this article we’ve included our full step-by-step process to setting up and maintaining a successful local SEO campaign for your business.
Before we jump into the meat and potatoes, it’s important to understand a bit more about how Google and other search engines work.
The first concept to understand is that Google is very data sensitive. It is on a constant lookout for signals about businesses such as a business’s name, address, and contact information. I like to think of Google as a man with a pair of headphones, listening in for the blips and beeps of a morse code message. The stronger and more consistent the signals he receives the clearer and more accurate the message. In the same fashion, the stronger and more consistent the signals you send to Google, the higher your business will rank in Google’s local search results.
But enough theory, let’s jump in!
Our intention was to make this article both accessible to entrepreneurs, marketers and business owners new to digital marketing but also comprehensive. Unfortunately that involves some lingo but don’t worry it will all be worth it in the end!
If you get stuck be sure to reach out to me on Twitter @calindaniel.