The web has completely changed our behaviour.
We even use it to solve everyday problems now. Just think about the first thing you do when facing a burst pipe. Flat tire. Or when having to find a restaurant for a big family dinner.
If you’re like 97% of customers today, you turn to a search engine for help.
And you rely on it to deliver solutions. Product or service recommendations. Business’ contact details. And even guide you to their premises, if needed.
From a business point of view then, the Web gives companies the ability to position themselves right in front of people in their area looking for goods or services they sell.
And then convert them into leads.
But I bet you know all this already.
But what you don’t know is how this actually happens.
With this eBook I intend to show you how to use the Web to drive leads to your business. I will also highlight the major components of the process. And help you understand what makes a successful lead generation campaign.