guest-posting

Guest Posting Tips and Tricks

Communicating with blog owners is the most important factor that will either make or break your guest post link building. It is tough to stand out from all the spammers and robots out there clogging site owners’ inboxes on a daily basis. Here are some tips and tricks that I have picked up along the way that might help anyone else out there looking to build solid, quality links.

Be real.

It is a total waste of time to write out a completely personalized pitch to everyone you reach out to (beyond mentioning their name), but if you really want a link from an awesome website, you’re going to have to work for it. Mention the name of their site, comment on a post that you actually read and try your hardest to sound like the complete opposite of a spammer. Use your own discretion though, because some blogs mention in their guest posting guidelines they want an email with specific information included. In that case, follow these rules carefully to let the blog owner know that you did indeed read their guidelines and are in fact a real human looking to provide some content that isn’t all SEO’d out to the point of incoherency. People can tell – even over email – if you are genuine or not.

Pitch topics that you would want to read.

Sometimes article ideas that spark the interest of blog owners are the ones that might not even reveal what it might be about, but they sound super cool. Ask yourself if you would read an article with the title you just pitched. However, if the blog you are trying to get a link from posts content more on the unexciting side, you may want to go ahead and pitch a post that would fit better with that type of site. Put yourself in their shoes and think about what kind of content they would want to accept.

Say thank you – a lot.

These blog owners cannot see you or your smiling face, so you have to leave a good impression with your words instead. Say please and thank you, and if the situation calls for it add a smiley face in here and there (this usually works well with personal site owners opposed to business blogs). Tell them that you are looking forward to contributing to their site and that you cannot fathom to contain your extreme excitement to see your post up on their blog!!!! Okay, that might a little over the top but the point is to appear happy that they are posting your article and link (which you are, right?!).

Follow up.

If someone you contacted doesn’t respond, it may be because they took a quick look at your email and wrote it off as spam. By following up with a second email it gives proof that you are a human, and also gives the person a second chance to read over your pitch. Many times people have responded only after a follow up email a week or so later.

Spell Check.

For Pete’s sake, use spell check! Nothing looks more unprofessional than spelling errors. Using proper grammar and spelling not only looks good, but insures that you aren’t from some foreign country looking for fifteen links in your article that promotes some product you can’t pronounce the name of. Grammar and spelling are an instant giveaway for blog owners who read those kinds of emails all the time.

Communication is key when contacting guest blog prospects. Finding the prospects is easy when you know where to look, but getting them to agree to post your article is the hardest part. It may be time consuming, but directory submission links that you can get in a second are very hard to compare to the links that you can get from guest posting.

Calin is the founder and lead strategist at Inbound Interactive. He is responsible for the development and execution of Inbound's search marketing strategies.
SEO

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