Businesses can no longer rely on a slick slogan and a good reputation to gain new clients and keep old business. As the role of search engines has increased and become more essential to navigating the internet, the importance of a good search strategy for any serious business has only increased. Training employees in search engine optimization techniques, known as SEO, is one of the leading ways to take a business’ marketing and promotion strategy into the 21st century.

But the benefits don’t just include a good ranking in Google search results, or the results from competing search engines. The benefits of SEO training extend to budget savings, statistics and analytics, and even self-diagnosis of marketing failures and missed opportunities. SEO training benefits every aspect of a business’ ability to market, promote, and sustain itself.

I’ve been seeing some of these super clever “What the… thinks I do” graphics being passed around the net and I thought it only fitting to create one for SEO consultants. I hope you all enjoy.

Now I never like to start my blog posts with a threat but like so many other ransom notes I’ve written in the past let me be blunt, “Come to Calgary, or the Mozbot gets it”.

Online marketing is an ever evolving beast! Every time I sit down to write a blog post I’m compeled to lead it with “Times, they be a changing”, and as you may have already guessed this post will be no different.