Google-Grants

All Not-For-Profits Need To Read This

It’s not every day that I write such a demanding headline but today is not your average day. In exploring the inner workings of internet Juggernaut Google I stumbled across an amazing, yet little know opportunity. Enter Google Grants –  a unique in-kind donation programme awarding free AdWords advertising to select charitable organizations around the globe.

How does the programme work?

Google Grants ads are run through AdWords, the online, self-service programme used by paying Google advertisers. Participating grantees set up an account, create their ad campaigns and are responsible for its ongoing management.

What is the value of a Google Grant award?

Google Grants AdWords accounts have a daily budget that is set to $329, which is equivalent to about $10,000 per month of advertising on Google.ca. There are many variables including the number of times that people search for your target keywords that may influence your actual daily ad spend.

Why is this important?

Today more than ever people are relying on the internet for information. It can include information regarding:

  • donor opportunities
  • volunteer opportunities
  • careers opportunities
  • And most importantly information about your programs

Interested in learning more?

Visit the Google Grants page to get started today.

Calin is the founder and lead strategist at Inbound Interactive. He is responsible for the development and execution of Inbound's search marketing strategies.

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