If you are a small or medium sized business owner, you understand just how difficult it can be at times to take customers away from companies who are larger or more established than you. The Internet has been a game changer for small and medium sized businesses, however, and there are tools that can help you spy on your competitors’ website in order to understand their online marketing strategy, and potentially gain market share. Here are five tools that will help you spy legally on the competition.
1 – SEM Rush
This useful tool lets you see where your competitors rank in the top 20 Google and Bing search results for over one million key organic words. The site also tracks what keywords are the most successful for a certain domain. This allows you to target your advertising, and is a large help when you do not have an unlimited marketing budget. SEM Rush also lets you study your competitors’ keyword so you can analyze what they do well and their areas of weakness.
2 – Google AdWords Keyword Planner
Google’s service is comprehensive and piggybacks off of the immense amount of data that the leading search engine provider gathers on a daily basis. The tool lets you compare the frequency of keywords being utilized, and it will even break it down by the location that the search was performed from. While it will not allow you to search by device type, it does offer lots of useful about keyword volumes and its estimated Cost-Per-Click.
3 – Wayback Machine
This website has over 378 billion sites that have been archived for you to study and analyze. Looking at your competitors’ prior website layouts is a great way to gain an understanding of what they have done to change their online presence. Using the Wayback Machine, you can track patterns and predict future actions that a competitor may take based off of past actions.
4 – Opensite Explorer
This subscription tool is a useful way to see how you stack up against the competition when it comes to the amount of links to your site, linking root domains, page authority and domain authority. Knowing the SEO data about a company’s website allows you to mimic their SEO efforts, and improve on it to drive traffic to your website.
5 – Alexa
The company touts themselves as the global leader in analytics, and they provide free, global web metrics. Their audit function can help you optimize your website, and other tools allow you to find the most successful sites online based on a competitor’s keyword, country or category.
Knowledge is Power
These tools will give you information about your competitors that you can turn into a useful Internet advertising strategy. It is easier than ever to spy on the competition and gain a competitive advantage with the help of these five user-friendly, online tools.